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Modular, on-demand fixes for an AI email QA platform
Ryan Magalhaes · Boston, MA
Senior product designer with 10+ years across product, brand and web. I lead 0-to-1 work on complex, technical products.
Side projects, mostly to learn a new tool by building with it.
A small browser game starring Sage, my one-ear-up island dog, who will chase a tennis ball until the sun goes down.
A working drum machine in the browser, modeled on classic hardware like the 808. I grew up playing drums.
A tool for logging design decisions as they happen and sharing them with a link. Since retired, but worth the lessons.
I'm a senior product designer with more than 10 years of experience, most of it spent making complicated things clear. Today that means 0-to-1 product work on an AI platform at Validity. Before that, I designed developer onboarding at Akoya and led brand and web projects at agencies.
That range is how I work. I can run the research, set up the design system, prototype in code, and design the identity and website that carry a product to market. Alongside full-time work, I still take on brand, web and product projects.
Brand identity and packaging for a Boston coffee roaster
A Boston roaster moving into Whole Foods and top restaurants needed a brand that matched the quality of its coffee.

We set out to make an identity as precise and passionate as Fazenda's coffee: confident, but still approachable. A new script wordmark, an F monogram and a set of badges carried it from the bag to the delivery van.






Every label leads with the roast's origin, a nod to Fazenda's roots that also helps the line stand out in cafés, restaurants and Whole Foods.





The rebrand helped Fazenda go from local favorite to national retail, giving it credibility with partners like Whole Foods without losing its craft roots.